Sun East Group Limited ("Sun East" or "the Group") is a leading consumer brand development and management group focusing on the Greater China region, including the PRC, Hong Kong and Taiwan. The Group develops and distributes a wide range of beauty, skincare and hygiene products, which are sold under its own brands in the PRC and Hong Kong, The Group also distributes alcoholic beverages in Greater China region. The Group's product portfolio captures a wide demographic mass market and its distribution network encompasses key cities in Greater China.
Our Brands
The Group's brand portfolio includes "3源" (3-Yuan) for beauty products, "莎朗雪夫 " (Sha Lang Xue Fu) and Miellé for skincare products, and "哨兵" ("Shao Bing") for hygiene products. In February 2007, the Group added Cruiser ready-mixed vodka drinks and Coors Light beer to its brand portfolio with the acquisition of its 51% subsidiary NuXD International Limited ("NuXD"). NuXD holds the exclusive distribution rights for Coors Light beer and EFFENVodka products in Taiwan. In addition, NuXD's portfolio of alcoholic beverage brands also includes well-know international brands such as X-Rated, Absinth, KGB and Jose Cuervo.
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